Your kid’s lunch box. Badge of courage. Fashion statement. Our cooler bags have served many functions over the years, but taking up space in your closet or trash can shouldn’t be one of them. In an effort to reduce waste and environmental impact, we now give you the option to omit the cooler bag from your order.
CloseHealth
Q: Can I smoke on the cleanse?
A: I think you already know the answer to this. But we won’t tell you how to live your life, just how we’d live ours. Smoking is not recommended.
Q: Will BPC help me quit smoking?
A: It’s possible! If you do BPC for an extended period of time then you’re bound to lose some nasty habits. If for example, you were to do 21 days, (w/ some supplemental foods); you would likely find at the end of your Cleanse that you don’t want to put “bad” or unhealthy products back into your system. Any Blueprint cleanse for this length of time might help resolve all kinds of habits: smoking, alcohol, even nail biting. (By the way, these are usually symptoms of a pH imbalance, or rather, being too acidic). Recent findings by the American Academy of Family Physicians report that it takes 21 days to break a habit.
Q: Can I do this if I am Pregnant or Breastfeeding?
A: As a supplement to your current diet, yes. Alone? No. You actually need to add a LOT more calories than you normally consume while breastfeeding. The body is looking for all the calories it can find so your child can grow, etc. The problem with any type of Cleanse while pregnant or breastfeeding is that you release a substantial amount of toxins back into your system, which is what your baby relies on for nourishment. That said, adding BPC to your regular diet while breastfeeding and/or pregnant will give you the added nourishment your body so desperately needs during that time.
Q: Can I cleanse while taking antibiotics?
A: Our cleanse is actually the perfect partner for your antibiotics. While antibiotics fight off harmful bacteria they also deplete the body’s supply of healthy bacteria. Our cleanse is packed with nutrients that will help your body fight off the bad and replenish the good bacteria. An extended cleanse will even help strengthen your immune system to prevent illness in the future. We wish you a speedy recovery.
Q: Won’t this slow my metabolism?
A: Yes and no. If your metabolism is fast right now, chances are it will slow a little, as you are not taking in as much energy. This also depends on your body - everyone is different. On the other hand, if you have a slow metabolism, clearing out toxins opens up channels so your body functions more efficiently.
Q: Is it organic?
A: We do our best to use organic produce whenever possible but because it can at times be difficult to secure 100% organic produce, especially in the quantities that we require, we cannot guarantee that your cleanse will be organic.
Q: How many calories in each level?
A: Each level offers between 900 - 1100 calories. The count varies from level to level by about 100 calories. However, please bear in mind that counting calories with raw foods and juice is not equivalent to the calories you count on a traditional diet of cooked and/or processed foods. Nothing is wasted here, as the body knows how to assimilate all the calories in raw live foods, whereas a regular diet of 2,000 calories for example, might only have about 1200 useable calories and the rest is “wasted” or stored as fat. We do try to encourage all our clients to move away from calorie oriented thinking, as it’s really no comparison. 500 calories of live juice is NOT the same 500 calories as a bagel with cream cheese! We try to focus on the nutritional content as opposed to the calorie content, as much as BPC is more about nutrition and flooding your body with live enzymes.
Q: Can I do BPC if I have diabetes?
A.There are many types of diabetes. Usually, regardless of the type, the answer to this is no because of the amount of sugar in the fruit juice, but always check with your doctor first.
Q: Can I do BPC if I am lactose intolerant?
A: YES!!! There are absolutely NO animal products in our juice.
Q: I have a gluten allergy, can I do it?
A: Absolutely! We are gluten free. In fact there is nothing added to our juice but juice! Absolutely NO additives and100% vegan.
Q: I'm very allergic to cashews – do you have a replacement?
A: Yes – we do cater to cashew allergies. You receive an extra spicy lemonade instead. But please be aware that it is all made in the same factory.
Q: Shouldn’t I have fiber? Should I take fiber supplements?
A: Normally, fiber is great for moving things through your system, but when the body must separate out juice from fiber, there is an energy expenditure there that is significant. For our purposes we want to reduce this burden as much as possible so that we can give the body and digestive tract a break from having to break down solid food – so that the saved energy can be transferred to cleansing processes. When you save energy in one department you can expend it somewhere else.
Q: Where do I get my protein?
A: There are MANY sources of protein other than that which comes from animals. With BPC you'll receive protein from our green juice as well as our Cashew Nut Milk. While the cashew milk is a more obvious source of protein, don't discount the protein punch that comes from living plant foods. Amino acids are the building blocks of protein and amino acids are in everything.
Other great sources of protein include blue-green algae’s such as Chlorella, E3Live, Spirulina (64% protein), and Green Superfood Powders and concentrates such as Vitamineral Green. Where do you think the non-meat-eating, strongest animal in the world, the Silverback Gorilla, get his protein?
Q: Should I continue to take my multi-vitamins? What about B-12?
A: If your vitamins are food-based, then maybe. You are consuming about 20 lbs of freshly pressed fruits and vegetables every day, which means that that is now essentially your “multi-vitamin.”
The only vitamin that you might want to add is B-12. There is much debate over whether or not vegetarians get enough B-12 on a plant based diet. If you do not want to take a supplement just add some sea vegetables or blue-green algae.
Q: Can I do this if I am on blood thinners?
A: The answer to this question is almost always no because of the amount of greens in our juice, but as always, check with your doctor before you start any program.
Q: Is BPC macrobiotic?
A: Actually, the Blueprint philosophy is quite opposite. Macrobiotic food preparation includes cooking EVERYTHING within an inch of its life - to the point of killing all of the vital enzymes, vitamins, and minerals. Blueprint Cleanse is rooted in the nutritional science of raw and living foods. Simply: natural, unadulterated, unpasteurized food is identified by the body and used as energy as opposed to being stored as fat. Food subject to high levels of heat has been altered chemically and is therefore confusing to the body.
Q: How much weight will I lose?
A: Remember, this is a nutritional cleanse designed to give your digestive system a rest and therefore allow your body to eliminate toxins. If you do lose weight, and that was something you were looking for while cleansing, then that’s just a happy side effect. Basically, if you have weight to lose, you will lose it. If you don’t, you won’t.
Q: Will I gain all the weight back?
A: Hopefully, if weight control is your goal, this cleanse will put you on a path towards healthier habits. Many people report being able to focus more on what it is you’re putting into your body after a cleanse. Make this your goal in preparing for your cleanse, and ask your self, “What am I going to do when this cleanse is over?” It’s an opportunity to “reset.”
Q: What if I have Candida or don’t want so much sugar?
A: If you're looking to steer away from sugar, your best Blueprint Level is Excavation, as it has the lowest sugar content of all the Cleanses. The only fruit juice used in Excavation-Level 3 is apple juice and it is always combined with green juice.
Q: What should I do if my stool is bloody?
A: Is it? Or did you just drink some of our beet juice?
A: If it is, consult a doctor.
Q: What are the benefits of the green juices vs. the fruit juices?
A: The main benefit of green juice is its alkalizing effect. Fruit juices are more astringent; essentially the fruit digs it up and the green moves it out. Think of how your eyes start to water and maybe your nose runs a little when you bite into a lemon – citrus is a wonderful natural expectorant.
Q: Can I put my child on BPC?
A: Yes and No. Children should not do any type of juice cleanse or fast while they are still growing. That said, BPC is an amazing addition to any diet. Replace the Kool-aid with fresh juice!
Delivery
Q: Why don’t you deliver the juice everyday?
A: Well, due to our juice extraction method, we don’t have to, which means that it’s more convenient for you! What does this mean? The BPC technique is special in that we use a hydraulic press, which as opposed to centrifugal juicers, sets itself apart in a few different ways:
It has a greater yield of juice and therefore greater vitamin and mineral extraction/absorption.
This method is a two-part process, first the food goes through a grinding and cutting method and then it's put in the press, which is much more intensive method. Almost all of the pulp is pressed out which means less oxygen, which in turn gives longer-lasting, tastier, more nutritionally dense juice. Pulp contains air and when that pulp is left in the juice, it oxidizes very quickly.
It is estimated that this method extracts 3-5 times more vitamins and minerals than juice from other machines.
Q: Why can’t I get five days at the same time?
A: Because we want you to have the freshest juice possible.
Q: Why can’t I pick up at 9AM on Sunday?
A: The juice just isn’t ready yet. We’re pressing it just for you.
Q: My Cleanse arrived and the ice packs are melted. Is that bad?
A: NO! That’s totally fine and so is your juice. It’s only meant to stay frozen during transit.
During the Cleanse
Q: So, there will be instructions in it right?
A: Of course, we send a prep email to everyone prior to the cleanse. Want to have extra time to prepare?
Q: Can I have seltzer or sparkling water?
A: Seltzer will contribute gas to your system, so it’s not ideal – but if it’s going to save you from drinking “other” beverages – it’s not a bad option.
Q: Can I drink diet coke?
A: That’s a solid ‘No.’ We don’t recommend it during a cleanse and we actually don’t recommend it ever:-) Try to drink water with lemon or herbal or green tea instead.
Q: Can I bring my juice with me on an airplane?
A: Your juice can be checked with your baggage and MUST have two ice packs inside the cooler bag, but is not recommended if your juice will be out of the refrigerator for more than 8 hours.
Q: Can I sweeten my tea?
A: If you MUST just use a very small amount and ONLY use agave nectar, which is what we use in our cleanse – it’s all-natural and won’t spike your blood sugar like other sweeteners.
Q: Will I get light-headed if I’m not eating solid food?
A: On the contrary, one's mind becomes clearer and one's ability to solve problems enhances. This is because instead of large amounts of blood and nervous energies being sent to the digestive organs to break down a meal, that extra blood, oxygen, and energy is sent and utilized by the brain.
Q: How long can my juices last?
A: The natural expiration day is 3 days after you open the box. It’s super fresh and unpasteurized. You are meant to begin your Cleanse the day your juice arrives.
Q: What order am I supposed to drink my juices in? Do I drink all the number 1’s first, etc?
A: NO. But that would be kind of funny. You drink 6 bottles/day and those bottles are labeled 1 though 6. For example:
Day one: 1, 2, 3, 4, 5, and 6
Day two: 1, 2, 3, 4, 5, and 6
Day three: 1, 2, 3,4, 5, and 6
Q: Does it really matter what order I drink the juices in?
A: It does! While, we highly encourage playing with food, the order in which you consume your juices directly effects how you absorb, assimilate, and digest nutrients. For example when your stomach is empty, first thing in the morning, it’s able to assimilate whatever you put in it much more than if you consumed something prior. That, for example, is why we always have green juice first. Your body will absorb ALL of the vitamins and nutrients without interruption. That said, don't worry if you DO have to switch it up a bit and maybe have half of your cashew milk first thing in the morning instead of last because you're so used to a protein fix the second you open your eyes and you'll absolutely lose it if you don't have it. This is when we can give ourselves permission to improvise.
Q: How should I store my juice?
A: In your fridge. Hint: You should take your juice out of the box before you put it in the fridge. If you have to leave it in the box, make sure you remove the top so that the cold air can get in there. Remember to toss the ice packs in the freezer so they’re ready should you need to tote your juice around.
Q: My teeth need to gnaw on something... either gum or my colleague’s arm. Can I chew gum during the cleanse?
A: Chewing gum contributes to gas in your system as well as “confusing” the digestive process. What does this mean? Your stomach is getting ready for food that isn’t coming. That being said, try to avoid it, but if you’re tempted to chew off your colleague’s arm, please chew the gum, and make it sugarless.
Q: Can I drink Kombucha Tea while on BPC?
A: Kombucha is an excellent beverage option because it’s loaded with probiotics, which are great for digestion. However, it also contains processed sugar and black tea, (caffeine) which is not ideal during your Cleanse. It’s a great option while you’re preparing for and breaking your cleanse.
Q: I have a work meeting that I can’t be drinking a juice at, if I eat a light salad, will it totally mess it up?
A: This is not the end of the world and you’ll be just fine. Try to stick to the foods listed on our cheat sheet before you go all out. Our best recommendation is to schedule your cleanse when your schedule is least complicated.
Q: I can’t get the green juice down; I’ve tried everything... is it okay if I just skip them? Is it enough calories?
A: Skip the green juice? No way, it’s delicious and the workhorse of the cleanse. Power through it, it’s got all the good stuff. Good stuff means vitamins, minerals, nutrients, anti-oxidants, flavanoids, enzymes and more. You could try adding some fresh squeezed lemon juice or having the juice over ice, that may help.
Q: We haven’t gone to the bathroom at all, and we’re on day 2, is that normal? Is this safe?
A: This and the opposite are completely normal side effects of the cleanse and one of the reasons to schedule a colonic. Reduced input means reduced output.
Q: Is it OK to exercise while cleansing?
A: Absolutely!! Can we please finally put to rest the myth that if you don’t eat a lot, you’ll lack energy? Unless one is undergoing a water fast, which, should only be done with a coach, energy levels will skyrocket! You will be amazed to see that the more you allow your digestive tract to rest, the more your energy gets a boost. The energy that is usually spent on digestion is now yours for the taking, so grab it and go for a jog! Remember- you are feeding your cells, not stuffing your belly.
Q: What are detox symptoms? Will I get them?
A: During a cleanse, the body is essentially tearing down all of the "bad stuff" and rebuilding with new material. To make room for that new material, the "bad stuff" needs to leave; how it makes its exit is your potential crisis. For example: when the body eliminates coffee, symptoms usually include headaches, nervousness, and shakiness. When protein, meats, and fats are eliminated, you may experience skin eruptions, foul body odor, or a coated tongue.
Lucky for you, we keep Healing Crises to a minimum; BluePrintCleanse is specifically designed to your type allowing for gradual elimination.
Q: Will I get light-headed if I’m not eating solid food?
A: On the contrary, one's mind becomes clearer and one's ability to solve problems enhances. This is because instead of large amounts of blood and nervous energies being sent to the digestive organs to break down a meal, that extra blood, oxygen, and energy is sent and utilized by the brain.
Q: I can’t eat anything at all? Is it enough calories?
A: It should be perfect for the duration of your cleanse. Even though it’s a calorically restrictive regimen, you are eliminating the energy required for digestion. This is a real boost to energy for other metabolic processes.
Q: Can I do BPC and eat food too?
A: The benefits of a cleanse will be lost if you eat solid food in addition to the juices. The idea of a cleanse is to only consume the juice so that your digestive system has time to rest. However, if you want to supplement your current diet with fresh pressed juice it’s great for digestion and packed with vitamins and minerals.
Q: What do I eat when I’m done with my cleanse?
A: There are two points here: The first one regards prep work. Before any cleanse, you should lighten up – gradually. If you eat everything, e.g. meat, cheese, candy, alcohol, etc, you should slowly eliminate those a few days before and incorporate lighter fare which might include: steamed veggies, wine or sake instead of hard liquor (although, for your education, you should eliminate all alcohol a few days before and focus on hydrating), fish instead of steak and baked instead of fried. You get the idea. The same general rule also applies to the post-cleanse menu. You need to stay away from dense, processed foods. This is where the “common sense” comes into play. See our “HOW” page for more specifics about pre and post cleansing foods.
Q: What if I have more questions or want to order again?
A: If you don't find your answer here, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We'll have an answer for you faster than you can say "What's a healing crisis?" You can also call us at 212.414.5741.
Ordering
Q: So what level should I do? What do you recommend?
Have you ever cleansed before?
A: No? Then the Renovation might be right for you.
Do you like/tolerate green juice? Have you cleansed before and want to try the next step?
A: Yes? Try the Foundation.
Do you love green juice and want to have the maximum cleansing experience?
A: Go ahead and Excavate!
Q. What’s better, 3 days or 5 days?
A: Depending on the length of the Cleanse, it accomplishes different things. A three-day Cleanse helps the body rid itself of old built up matter and cleanses the blood. A five-day Cleanse starts the process of rebuilding and healing the immune system. A ten-day Cleanse will take care of problems before they arise and fight off degenerative diseases.
The length of a cleanse is an entirely personal decision. That being said you will certainly feel a dramatic difference if you cleanse for 5 vs. 3 days. Two extra days, that’s 60% more cleanse time. You reap more benefits the longer you cleanse. Certain substances take longer to leave you system than others, i.e. caffeine does not take as long as dairy, and dairy does not take as long as protein.
Q: Which one makes you lose the most weight?
A: Strictly speaking, the Excavation cleanse has the least amount of calories but the difference is quite small.
Q: Do you offer an editorial discount?
A: If you are considering including us in any press please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Q: If I know I’m going to do this at least once a month, I don’t get any discount for continued service?
A: There is also a slight discount given to those who would like to order 3 or more days a week for a month at a time. The cost is the same rate as our monthly unlimited cleansers which breaks down to $62.50 per day but must be charged up front for the entire month. If you’d like to order 1 or 2 days a week for a month the cost is $65/day rate.
Q: I’ve done this a couple of times and I’ve gotten other people to do, do I get some kind of discount?
But of course! Once you’ve referred 3 friends within 3 months enjoy a complimentary 3-Day Cleanse on us! (I love friends with benefits.) Please enter the contact information of your referrals on our Referral Offer page. Once our team identifies their names and order, you will receive an email with a unique coupon code for a complimentary 3-Day Cleanse! Please make sure that you have the correct spelling of their names so that we are able to find their order in our records.
The code will expire in 90 days upon receipt.
Q: What if I have questions during my Cleanse?
A: If you don't find your answer here, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We'll have an answer for you faster than you can say "What's a healing crisis?" You can also call us at 212.414.5741 | 1.866.774.6831.
Q: Can I move up in levels?
A: Absolutely! The levels may be used in many different ways for different reasons. Levels are divided by intensity so that everyone can participate. For example, if you start out on level one Renovation, there’s room to grow and increase the intensity of your cleansing regime at your own pace based on your own progress. Other ways the three levels may be used is “backwards.” We had a more “advanced” cleanser start at the third level, Excavation (the most intense), and instead of going straight back on solid food, he transitioned to level two, followed by level one and from there gradually reincorporated solid foods again. He used the levels decreasing intensity to gradually transition back to his normal diet.
Q: Will a one-day cleanse do anything?
A: YES! How would you react if you never had a day off? The benefits of a one-day cleanse, once a week are astronomical! This cleanse method has been an Eastern practice for centuries, used as a quick strategy to strengthen the immune system, sharpen mental clarity, and allow the body to "catch up." Like yourself, your body needs a rest. After only one day of stopping solid food intake, enzymes stop visiting your stomach and instead travel into the bloodstream and intestines, where they get busy attacking all sorts of old waste matter, damaged cells, and pollutants.
Q: How often should I do a Cleanse?
A: A good rule of thumb is whenever you experience any of the following: fatigue/general lack of energy, sleeplessness, anxiety/depression, digestive problems, at the first sign of a cold and of course, before and after holidays or any special events that lead to overindulging. We recommend doing a Cleanse once a month for at least three days. This allows your body the proper rest and recovery time it needs to maintain optimum health. Make it a healthy habit - the immune system loves a consistent schedule.
Q: I’m addicted and want to do this every week! How many days in a row can I Cleanse?
A: We recommend that you always listen to your body and take it day by day. If you’re feeling particularly inspired, by all means, go for a 10-day BPC! Can you do 21-days? As with anything, it depends on the person. Some clients who have more serious cases or are using BPC in cancer therapy have continued on a Cleanse indefinitely, until they are healed. That said, we suggest the average person do 10-days at the most and then take a one day break to reassess how they feel. If you want to go longer than 10-days we suggest that you consult your doctor first.
Details
Q: Why is juice so expensive?
A: Not all juice is created equal. When you consider what you’re consuming everyday during a BluePrintCleanse, approximately 20 lbs. of freshly pressed fruits and vegetables, and the process involved, its actually quite inexpensive! Don’t forget, that price also includes tax and delivery. In order for you to get the freshest juice, we ship Priority Overnight.
Q: Why do we pick cashews? I’ve heard good things about almond milk so I was just wondering why you choose cashews.
A: Cashews are packed with Zinc, Copper and Magnesium, which are great for some very common concerns: building healthy bones, and strengthening hair, skin and nails.
Q: I love my BPC cooler tote bag but I would so much more love to help BPC recycle them. How do I return it?
A: Now that we only give you one cooler bag per order it is yours to keep. Enjoy! If you are in NYC you can give them to your messenger the next time you receive a delivery.
Q: Where is your production facility?
A: In Long Island City.
Q: Can you tell me the recipes for the different juices?
A: Unfortunately we don’t give out that information, but I can give you the ingredients. Check it out: Menu
Q: Where do you get your produce?
A: Most of our produce comes from CA.
Q: Who makes your cooler bags?
A: We don’t share our vendor information.
Q: Who designs your website? Can I have their contact information?
A: We cannot give out that information.
Q: What celebrities have done BPC?
A: It is our strict policy to protect the privacy of all Blueprinters, including our high profile clientele. At first it was tempting to satisfy requests from newspapers, magazines, and other media outlets that offered us placement in exchange for the names of celebrities who have done the Cleanse. But we quickly realized that our clients' confidentiality was much more important than this sort of PR opportunity. Our business has grown almost exclusively by word of mouth, and we want to thank all our customers for spreading the word by keeping the choice to endorse BPC entirely up to them. So intrepid reporters of all stripes, we are very happy to answer any and all questions about BPC and the people and ideas behind it by phone or in person. However, please understand, we have never and will never name names. But if you must know, trust us, the list is long.
